Building a website is one of the most important steps a photographer can take to establish their professional presence. It’s where your images, story, and brand come together to make a lasting impression. In this presentation, Meredith shares the exact strategies and shortcuts photographers need to avoid common mistakes and build a website that truly works for them. She will cover:

• Why you need to define your site’s goal and audience (and how to do it).
• How to choose the right platform & domain (and the ones I recommend).
• The essential pages every site needs and how to structure them.
• Tips for curating strong, well-organized portfolios and galleries.
• UI/UX basics that make your visitors love browsing your site (including how to export and format images to keep your site speed fast).
• Best practices for setting up your print shop (if you want to sell online).
• Branding fundamentals to make your site memorable and stand out from the crowd.

By the end of this session, you will walk away with the clarity, confidence, and practical tools to create a professional photography website that not only showcases your art beautifully but also supports your creative and business goals.